source form: gsmarena

source form: gsmarena

source form: gsmarena

It so happens that we didn’t have to wait long to find out its true intent. The hard lines and custom font etched onto that futuristic keyboard were the result of Porsche Design partnering up with the Canadian smartphone manufacturers to create something rather different. The result proved striking to say the least, but left many a ‘Berry fan somewhat lost or at least unsure at how to react.

It wasn’t until a month after its first appearance that we were given the true explanation for this peculiar device, but then everything made a little more sense. Dubbed the BlackBerry Porsche Design P’9981, it closely mirrored its everyday counterpart the Bold Touch 9900, with a 1.2GHz single core processor under the hood.

Other specs include a gig of RAM, 8GB of internal storage, a 5MP camera on the back with 720p HD video recording and of course BlackBerry OS 7, which in fact could make this the last BlackBerry out the gates before RIM focus their attentions on the BBX-laden ’Colt’, or at least something like it.

The Porsche Design P’9981 was given its very own launch event in Dubai, back in late October with the choice of venue eluding to its luxury-focused target market. The P’9981 was expected to retail for around $2000 and now it comes to the UK market too. If you want one with the intention of giving it as a present for the big day, you only have a short window of opportunity left, but it’s available for a cool £1275 at the world renowned Harrods department store in Knightsbridge, London. Reports from the store themselves saying that demand is high and the device is selling fast.

Will you be picking up this unique ‘Berry, or perhaps making it a very special gift this holiday season?

source form: gsmarena

source from: gsmarena

source from: gsmarena

source from: gsmarena

VEVO, the upcoming music video site sponsored by Google and Universal Music Group, has announced plans to partner with AT&T via a tweet and email message sent to members of the VEVO VIP pre-launch mailing list. VEVO wrote in the email message that new partnership will result in a comprehensive support for the VEVO service across a wide variety of connected platforms. The startup said that the deal will enable AT&T to reach millions of music lovers, quoting AT&T’s Chris Schembri in the email message as follows:

Music and entertainment are two of the broadest-reaching and influential ‘passion points’ for consumers, and aligning our brand with a new property like VEVO gives us a chance to reach them in fresh, meaningful ways.

Although VEVO has yet to launch, AT&T’s decision to join the service is a welcome sign and much-needed support for the young service. AT&T’s move could persuade other industry heavyweights to support the service.

Although Universal Music Group will provide the initial content, the service is open to any record label who wants to put music videos on VEVO under the ad revenue sharing scheme. The idea here is that big brands are more likely to put adverts alongside legally provided music videos with no user-generated content interfering with the premium content.

VEVO is scheduled to launch at VEVO.com and on YouTube in December. It will be the first time ever that YouTube will host content outside its main site. In a nutshell, Google and Universal are pushing VEVO as the largest music-focused site on the web that will let you watch music videos for free, in exchange for some ads. Google and Universal will split ad revenues generated across VEVO properties. Think of it as YouTube’s version of the MTV or the Hulu for music videos, minus kitten videos, amateur lip-syncing, and the other user-generated content you find on YouTube. The service will be hosted by YouTube and Google.

The project should help ease tensions between Google and record labels. This March, Warner Music Group demanded that Google remove its content from YouTube, arguing that the search giant had been profiting from other people’s content. Google announced late September that Warner Music Group returned to YouTube in a multi-year global agreement that covers the full Warner catalog and includes user-generated content containing Warner’s acts. Warner is reportedly considering providing its content on VEVO.